5 THINGS I CANNOT WORK WITHOUT! BY LUKE DOWLE, EQUIPMENT SALES ADVISOR AT BRACON LTD Leave a comment
1. EXCELLENT COMMUNICATION
From the customers initial enquiry, through to talking with suppliers and my colleagues at Bracon. Enabling me to assist many varied and loyal customers in the early stages of enquiries through to supply, installation, training and servicing.
2. EQUIPMENT KNOWLEDGE
Identifying each customer’s unique requirements and then being able to offer a range of appropriate options, that meet those requirements or exceed them. Having visited many laboratories across the country, I have learned that where one equipment may be perfectly suitable for one customer, to another, it’s not the right item at all. The requirements of a Dental School or University, Hospital or MOD, are considerably different to a small laboratory. Therefore, equipment manufacturer and model are very customer specific.
3. DEDICATED EQUIPMENT SUPPLIERS
Here at Bracon we work with suppliers from around the globe and having a close working relationship with our manufacturers, suppliers and logistics companies is essential. Without these related areas, that initial enquiry cannot be dealt with effectively, particularly in these times where global logistics, material resources and manufacturing lead times have altered considerably as well as increased material costs and longer lead times in the supply chain. We have continued to work with long standing suppliers, but we have also adapted to overcome where lead times trans globally have been unworkable or too costly with alternative solutions.
4. AFTER SALES, SERVICING AND MAINTENANCE
As important as it is to meet our customers’ needs, often at the point of purchase they forget to ask about servicing and maintenance. Bracon have always had an engineering department and we always try to assist our customers with servicing or repairs, be that on site or here at Bracon. Many of our customers over the years have benefitted from making that initial purchase through Bracon and then having that backup and support that some companies cannot offer. That scenario when a casting machine or boil out machine decides to go down at the worst possible moment. Our engineers are ready to save the day!
5. NEW INNOVATIONS IN TECHNOLOGY
We keep up to date with changes in legislation, everything from LEV exhaust regulations to health and safety standards, etc. We monitor and calibrate all equipment as part of our quality controls before dispatching any item to our customers. Understanding the equipment inside out and being able to offer first line technical support and second line support through our manufacturers, we have a wealth of knowledge. We know which manufacturers make the best items in terms of reliability and always try to offer high end, middle and the budget range of a wide and varied range of equipment. If something is unreliable, we won’t sell our customers short by supplying it. By constantly seeking and investigating new technologies, we at Bracon are constantly seeking and investigating new technologies, from manufacturers around the world and bringing the best of the best to the UK.
