BEYOND THE COLLECTION TIN – UNLOCKING THE VALUE OF CORPORATE SOCIAL RESPONSIBILITY (CSR) Leave a comment

Mark Topley sets out the case for joining the movement of businesses, small and large across the globe who are taking CSR seriously – and reaping the benefits.

What is CSR?

CSR speaks to who your company is, what it believes, and how it does business.

What you ‘do’ as part of your CSR flows from your values as a business and how you see your role, influence, your responsibility as part of your community and society. It affects how you engage with your local and wider community and good causes – playing your role as a good corporate citizen. It involves making choices to limit your environmental footprint. It means acting honestly and with integrity as a business – going beyond mere compliance. And it guides how your lead and treat your team. If it’s done well and with commitment, it creates heart and energy at the centre of the business.

“Companies like Straumann, recognise the value to the business of organising fundraising challenges, and generate significant funds for good causes.”