BRING IN THE NEW OR LOOK AFTER THE OLD? – MARKETING SIMPLIFIED BY JAN CLARKE BDS FDSRCPS Leave a comment

Over the past couple of months I have been writing about analysing your business from your clients’ perspective with the purpose of making your business more attractive and easy to use. In marketing we are often discussing ways to attract new clients and grow businesses but often we don’t actually need many new clients and it is worth considering the “old”.

Looking after your regular “old” clients can be a wise spend of both time and money. Even in marketing circles, most of us acknowledge that, despite large spends on websites, advertising etc, the best leads come by word of mouth. That is, your existing clients being your biggest fan base and shouting about you from the treetops.

We look at ways we can look into our own businesses and use our own databases to create growth and a happy, healthy business.